How this helps you
You describe the enrichment workflow instead of building tables by hand, and the Bot finishes the steps Clay can't do on its own.
Using Clay, build me a workflow for [job you do by hand today]. Start from [input]. For each record, [search, enrich or research steps]. Send the results to [destination]. First check which Clay workspace you're in and how many credits I have, and show me the plan and estimated credit use before running anything.
Fill in: [job you do by hand today] is the task, such as qualifying new signups. [input] is what you start with, such as a list of domains or a new form entry. [destination] is where results go: a sheet, Slack channel or Notion page.
What they did
In the official Grok Bot for Clay guide, Alex Lindahl says he used to build Clay workflows by clicking through tables. With the Clay plugin the workflow starts with a sentence: Grok Bot builds and runs it, and Clay supplies the data. The plugin lets a Bot search companies and contacts, enrich records, query Clay Audiences, run Clay Functions and check your credits. The guide's main example is a speed to lead flow that uses the Bot's own email, and it points out steps Clay can't do on its own, like filling in a web form or updating Notion at the end. @tibor_tee shared the guide on X on 27 Oct.
Who it's for: Sales, growth and RevOps people who already use Clay.
Before you start
- A Clay account and workspace with credits.
- Optional: Gmail, Slack, Granola or Notion connected, if results should go there.
How to try it
- Open Connect apps in the lower left of Grok Bot.
- Search for Clay and install the plugin.
- Authenticate and choose the Clay workspace to use.
- Connect any other apps the workflow ends in, such as Slack or Notion.
- Describe the workflow in one sentence using the prompt below.
- Read the plan and check the credit cost before it runs. Build up one step at a time, as the guide does.
What to expect
From the guide: Clay can search companies and contacts, enrich them, query Audiences, run Clay Functions and report credits, while the Bot handles the email, web form or Notion steps around it.
Common mistakes
- Running a big list before checking credit use on a few records.
- Authenticating the wrong Clay workspace.
- Asking for the whole pipeline in one go instead of building it step by step.
Related tips
- Connect your apps from chat, or through one MCP hub: Ask a Bot to connect Gmail and other accounts in chat, or use one Composio or Zapier account if you have many tools.
- Connectors before the browser: One task got about 45x cheaper by switching to a connector.
- Forward new leads to your Bot's inbox: A Gmail filter forwards leads to a tagged Bot address; a routine on that tag researches each one before you reply.
- Two Bots that research leads and draft first emails while you sleep: One Bot finds the right person at each target company, a second writes a personal first email as a draft, and you review the pile each morning.
Worth knowingOfficial guide on x.ai, with the setup steps and what the plugin can do. Paraphrased by us; read the guide for the full speed to lead example.Next in Connectors →Turn YouTube videos into Notion notes
Learn more: How to Use Grok Bot: A Beginner's Guide (2026) · All Grok Bot connectors tips